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2022 CAPSTONE PROJECT

My visual, project-based thesis for degree obtainment coined Saints + Strategies is a strategic approach to digital marketing and theory.

Final Project Display: May 13, 2022

Lead Roles: Content Creator, Social Media Strategist, Brand Consultant and Strategist, Copywriter

BRIDGING MINISTRY + MARKETING

Everyone functioning brand will most likely eventually need marketing.

But which will truly be able to effectively leverage social?

Created to aid pastors and executive staff church leaders, Saints + Strategies will enable all willing-to-learn church staff to gain insight on proven strategies that work when it comes to growing their church on social media networks and digital platforms. My final product will be an online resource in a WordPress website that will showcase my journey to landing at these suggested methods and strategies to assist churches.

PROJECT OVERVIEW & MANAGEMENT

CONTENT STRATEGY

I am focused heavily on placing elements of the gathered multimedia for my targeted audience is carefully planned out through content pillars, search keywords, and a digestible user experience.

SOCIAL MEDIA STRATEGY

Executing social content with confidence is the essence of my project. In this area, I am bringing tactical recommendations for leveraging social media for engagement & growth within churches of varying sizes and resources.

VIDEOGRAPHY + PHOTOGRAPHY

Advancing the main message of my capstone can only go as far as my own content is presented. I have chosen to shoot my own B-roll, video interviews, photographs, and more to serve as a visual aid for the final product.

WEB DESIGN

A thorough yet comprehensive WordPress website will be the end goal for my audience and users to access my research and recommendations. It will be carefully designed via a combination of template access and standard code.

INDUSTRY RECOMMENDATIONS

EIGHT MODULES THAT HIGHLIGHT THE KEY AREAS OF DEVELOPING A CONSISTENT SOCIAL MEDIA PRESENCE FOR MINISTRIES

Passion
Branding
Communications Strategy
Storytelling
Copywriting
Basic Graphic Skills
Basic Photography Skills
Easy Video Practices

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