ALEXIS&CO.

Setting

iMedia Course: Digital Brand Communications

Timeline

February-May

Date

2022

Status

Active

Saying I love this course would be an understatement. For my spring semester, I've been able to take a newly developed brand and chart its future of reaching its audience through foundational structure and creative campaign tactics.

In the spirit of 21st-century fads I have been focusing on boutique gift-boxing company Alexis&Co and have crafted items like:

- Competitor Analysis

-Target Audience Profile

- Full Brand Architecture