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iMedia Course: Digital Brand Communications
Saying I love this course would be an understatement. For my spring semester, I've been able to take a newly developed brand and chart its future of reaching its audience through foundational structure and creative campaign tactics.
In the spirit of 21st-century fads I have been focusing on boutique gift-boxing company Alexis&Co and have crafted items like:
- Competitor Analysis
-Target Audience Profile
- Full Brand Architecture
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